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Getting Attention, by Susan Y Kohl
PDF Ebook Getting Attention, by Susan Y Kohl
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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
- Sales Rank: #3867880 in Books
- Brand: Brand: Routledge
- Published on: 2000-08-31
- Released on: 2000-08-31
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .45" w x 6.00" l, .64 pounds
- Binding: Paperback
- 196 pages
- Used Book in Good Condition
Review
An informative guide to stimulate exciting, new marketing strategies.
Arts Business Magazine - 9th April 2001
From the Publisher
You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
About the Author
APR, is an award-winning high-tech public relations and marketing veteran and the co-founder of Sierra Communications, a Silicon Valley public relations firm.
Most helpful customer reviews
13 of 15 people found the following review helpful.
Great Session at the Bostoon PRSA Tech Conference
By A Customer
I first met Susan Kohl at the session on new technology approaches to the traditional media at the Boston PRSA conference. I picked up her new book at the conference.
On the pane home I got a chance to read the first few chapters and some of the case studies. Love the case studies and "real life examples" for success in "Getting Attention".
"Getting Attention" should be required reading for any Marketing , Advertising or Public Relations professional. "Getting Attention" is a practal guide for anyone who wants to have a positve affect on the public awareness and publicity for their organization, wether it be community or business based.
7 of 7 people found the following review helpful.
Required reading for any PR pro
By bob tucker
As a veteran of the PR and news business for the past 20 years, I've read numerous books and articles about the profession. Of them all, Susan Kohl's book,"Getting Attention," ranks at the top. Not only does the author shed light on some of the mysteries of cyberspace, but she has a superb knack for explaining somewhat complicated and technical terms in an undertandable manner. What I really love about the book are the case studies which use actual PR situations to enhance the information the author is relating. In my view, "Getting Attention" is a must read for anyone who wants to stay ahead in the PR industry. Don't pass this one up.
5 of 5 people found the following review helpful.
Nothing but five stars
By Mr. Shel May
OK, I have been in the high-tech PR and marketing world for nearly a decade now. I've been in PR and marketing in other fields even longer. I'm an old timer. So I read James Fallows' column in Industry Standard that called this book "the most intelligent guide to high-tech PR." Then I read "Mary 2 Stars" review. Then I bought the book. James was right. There is a lot of great information in this book. I mean, how many of us really know about the eight second rule, or that companies like Compaq and HP are using push technology to reach their key audiences? I thought push was dead, but not according to Fortune 1000 companies that are using it for everything from PR to IR to customer care. I think Ms. Kohl's book is somewhat visionary. She talks about technology tools and techniques that are going to stay around. And then there is the practical information. So many of us rely on high-tech to do our jobs but we forget the little things like easy access to contact information, relationship-building, 800 numbers and thank you notes. EVERYBODY can benefit from this book. I did and I bet I have more experience than "Mary 2 stars" and her PR pals combined.
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