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As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more.
Tourism Futures Two Book Set takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions and to look at new products, new consumers and new industries. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
- Sales Rank: #13497823 in Books
- Brand: Brand: Routledge
- Published on: 2005-10-24
- Format: Box set
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.25" w x 1.50" l, 2.81 pounds
- Binding: Hardcover
- 576 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good value for money - good value for thought!
By John Fotis
At first I asked my self why to buy this 2 book in 1 set, instead of buying only one! Then I thought that Buhalis & Carlo impressed me when I saw them live on stage during a Tourism Forum in Greece.
As a tourism marketing consultant I carefully choose what I read because not only I don't have much time for reading but more than that I want the books I read to give me food for thought for my clients. The last is exactly what these two books offer: Good ideas, almost ready for action. I particularly liked Part 3 (New tools) in the Tourism Management Dynamics book, which I completed reading in a week. From the Tourism Business Frontiers book, which I am still reading i liked the chapter on Experience Design . I recommend both of them for the Tourism marketing professional.
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