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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
- Sales Rank: #724090 in Books
- Brand: Brand: taylor francis
- Published on: 2003-11-20
- Released on: 2003-10-17
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x 1.00" w x 6.14" l, 1.59 pounds
- Binding: Paperback
- 440 pages
- Used Book in Good Condition
Review
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
About the Author
Associate Professor, Victoria University, New Zealand
Excerpt. © Reprinted by permission. All rights reserved.
A unique text looking at the central role of events management in the cultural, tourism and arts industries
Most helpful customer reviews
6 of 7 people found the following review helpful.
On your way to managing an Event
By Mrs. Nolene Green
I am currently in an Event Management course and this book has helped me understand the workings of the industry.
It is very clear and has seperate sections relating to the industry eg, catering and rostering.
I bought it because I live in Australia and it has relevant articles to events held here particularly the Sydney Olympic games, it also has large references to Edinbourough/England and Scottish festivals.
All the aside it is an excellent book to help anyone understand the scope of how and what yuo need to take into account for a medium to large scale event.
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