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Leveraging Communities of Practice for Strategic Advantage, by Hubert Saint-Onge, Debra Wallace
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How can you build a successful community of practice that is integrally linked to your company's strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge capital, and co-author Debra Wallace, the people responsible for a recent project to establish a community of practice for independent agents at Clarica Life Insurance Company― voted one of the most admired knowledge enterprises in the world by practitioners and researchers.
'Leveraging Communities of Practice for Strategic Advantage' combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn't, and why as they tell the story from inception through implementation to assessment. Whether you're developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.
- Sales Rank: #1594852 in Books
- Brand: Brand: Routledge
- Published on: 2011-07-19
- Released on: 2002-10-15
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .91" w x 8.50" l, 1.22 pounds
- Binding: Paperback
- 400 pages
Features
- Used Book in Good Condition
Review
"Fantastic. We have been waiting for a book like this: the unabridged story of building a strategic, web-based community of practice in an organization that has made a full commitment to the idea. You get it all: the conceptual framework, the business rationale, the detailed processes and workplans, the successes and the missteps, the actual documents used, and the vision of where it is all going. A must-read for anyone serious about building strategic capabilities in organizations." - Etienne Wenger, co-author, "Cultivating Communities of Practice"
"This book is so valuable because it is intellectually stimulating and at the same time, it's chock full of practical advice. Through their success at Clarica, Hubert Saint-Onge and Deb Wallace have risen above all of the chatter about collaboration and have given us a best-of-breed primer for people who want to get results from communities of practice." - Diane Hessan, President & CEO of Communispace Corporation, author, "Customer-Centered Growth: 5 Strategies for Building Competitive Advantage"
"Practical, focused, specific, detailed. It doesn't get any better than this! If you are looking for a case study in supporting and leveraging communities of practice for business success - this is it. Saint-Onge and Wallace have created an indispensable guide for increasing knowledge sharing and learning across the organization." - Verna Allee, author, "The Knowledge Evolution" and "The Future of Knowledge"
"Hubert Saint-Onge and Deb Wallace point us to the undeniable core foundation of knowledge management -- that it is, first and foremost, a collaborative and uniquely human activity. Their book goes beyond a simple focus on technology to provide a wealth of strategies and tools for the more challenging, and ultimately more valuable work of engaging people directly in the creation and use of knowledge." - Marc J. Rosenberg, Ph.D., Senior Director, Diamond Cluster International, Author, "E-Learning: Strategies for Delivering Knowledge in the Digital Age"
"Clarica Life Insurance is one of the most admired knowledge enterprises in the world. Here is the inside scoop on how Clarica is creating business value by sharing knowledge through its online communities. Hubert Saint-Onge, Canada's best known KM strategist, and Deb Wallace, community builder par excellence, have written an engaging practitioner's guide on how to develop communities of practice as forums for learning and knowledge sharing." - Chun Wei Choo, Ph.D., Associate Professor, Faculty of Information Studies, University of Toronto, co-author, "Strategic Management of Intellectual Capital and Organizational Knowledge," author, "The Knowing Organization"
"With a wealth of practical experience to augment their insightful case study analyses, Saint-Onge and Wallace compellingly demonstrate how communities of practice foster learning and facilitate knowledge sharing to add value to an organization and enhance its competitive advantage." - Lynne C. Howarth, Ph.D., Associate Professor & Dean, Faculty of Information Studies, University of Toronto
"In Saint-Onge and Wallace's book, the ongoing connection to real-life experiences at Clarica helps maintain the relevance to practitioners while the conceptual foundation will satisfy more scholarly readers. An excellent source for practitioners on this important topic and a much awaited addition to Saint-Onge's groundbreaking work in intellectual capital and tacit knowledge." - Steven McShane, Ph.D., Professor, The Graduate School of Management, The University of Western Australia; co-author, "Organizational Behavior"
"This book is sure to become THE leading resource for every organizational learning and knowledge management practitioner. The enlightening insights and new perspectives are presented with clarity in an enjoyable conversational style that will make people want to read it in a single sitting and then come back to the work time and time again." - Ted Ruddock, CLO, MBIA Insurance Corporation
"Many people talk about Communities of Practice, but few actually know how to make them thrive and grow! In this book, Hubert Saint-Onge and Deb Wallace generously share their years of experience, from the strategic conceptual plane to the tactical implementation process. It is an essential companion to anyone seriously considering Communities in an organizational setting." - Eric E. Vogt, Founder and Director, Communispace Corporation; CEO, the Interclass Network
"In spite of the billions of dollars we spend on training every year, we now know that most adult learning happens person-to-person and by actively applying new ideas. Communities of practice stimulate and support the type of learning that leads to innovation and better results. This book is a gold mine for understanding how to stimulate and support communities of practice." - Joyce Wycoff, Co-Founder, InnovationNetwork
From the Publisher
'Leveraging Communities of Practice for Strategic Advantage' combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn’t, and why as they tell the story from inception through implementation to assessment. Whether you’re developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.
From the Back Cover
"This book is so valuable because it is intellectually stimulating and at the same time, it's chock full of practical advice. Through their success at Clarica, Hubert Saint-Onge and Deb Wallace have risen above all of the chatter about collaboration and have given us a best-of-breed primer for people who want to get results from communities of practice."
- Diane Hessan, President & CEO of Communispace Corporation, author, Customer-Centered Growth: 5 Strategies for Building Competitive Advantage
"Practical, focused, specific, detailed. It doesn't get any better than this! If you are looking for a case study in supporting and leveraging communities of practice for business success - this is it. Saint-Onge and Wallace have created an indispensable guide for increasing knowledge sharing and learning across the organization."
- Verna Allee, author, The Knowledge Evolution and The Future of Knowledge
"Hubert Saint-Onge and Deb Wallace point us to the undeniable core foundation of knowledge management -- that it is, first and foremost, a collaborative and uniquely human activity. Their book goes beyond a simple focus on technology to provide a wealth of strategies and tools for the more challenging, and ultimately more valuable work of engaging people directly in the creation and use of knowledge."
- Marc J. Rosenberg, Ph.D., Senior Director, Diamond Cluster International, Author, E-Learning: Strategies for Delivering Knowledge in the Digital Age
How can you build a successful community of practice that is integrally linked to your company"s strategic vision? Learn from the first-hand experience of Hubert Saint-Onge, recognized by Fortune magazine as a leader in the field of knowledge capital, and co-author Debra Wallace, the people responsible for a recent project to establish a community of practice for independent agents at Clarica Life Insurance Company- voted one of the most admired knowledge enterprises in the world by practitioners and researchers.
Leveraging Communities of Practice for Strategic Advantage combines theory and practice to outline a model for developing successful communities of practice and proposes a direction for establishing communities of practice as an integral part of the organizational structure. Saint-Onge and Wallace relate what worked, what didn"t, and why as they tell the story from inception through implementation to assessment. Whether you"re developing communities of practice or want to learn how to leverage existing communities for strategic gain, this book provides you with everything you need to launch successful communities of practice in your organization.
Hubert Saint-Onge is the Chief Executive Officer of Konverge Digital Solutions Corp., a Toronto-based firm of practitioners that implements fully integrated knowledge strategies based on optimized business processes and custom technology solutions. Mr. Saint-Onge is also the former Senior VP, Strategic Capabilities at Clarica Life Insurance Company, Waterloo, Ontario.
Debra Wallace, Ph.D., is Consultant, Knowledge and Learning Strategy Development, Sun Life Financial Canada. She is responsible for developing the knowledge and learning strategy for the newly combined Sun Life Financial and Clarica Life Insurance Company organizations.
Most helpful customer reviews
15 of 15 people found the following review helpful.
A useful practical model
By Bill Godfrey
The book describes the introduction of a virtual community of practice, the Agents Network, at Clarica Life Insurance, Canada's first and oldest mutual insurance company. The book offers a practical and detailed example of the establishment, implementation and evaluation of the virtual community, with examples of the tools used by the project team at Clarica.
The authors introduce the notion of communities of practice as a new strategy to leverage knowledge capital to create sustainable competitive advantage. By valuing communities of practice, by recognising the contribution of community members, and giving support for time and commitment) and providing an infrastructure (e.g. giving them a communication platform, active facilitation and information resources), the authors suggest that organizations can increase the speed of innovation and knowledge sharing.
The Community Development Process Model (p.137) provides an excellent 'roadmap' to the approach they undertook that is readily understood. Practical suggestions and tools about evaluating the value of the community are also provided. There is a good combination of theory and practice and, therefore, something for anyone interested in this topic. It has a balance between high-level strategic models, and detailed and practical examples.
The approach taken at Clarica was systematic and project-managed, with the organization playing a very active role in facilitating the conceptualisation, establishment, growth and expansion of the community. The organization obviously provided significant resources to undertake the project. Virtual communities of practice, like the one described in the book, clearly require strong organisational support and resources due to the technological infrastructure they require to be effective.
The authors do not purport to provide a recipe - rather, they tell a story about the introduction of a virtual community of practice in one organization - as such, the book offers an in-depth view of the process. The questions asked at the end of each chapter are intended to challenge readers to assess whether the approach described would work in their own organization.
Practitioners may be tempted to read more widely to find alternative approaches to developing communities of practice, and to select 'the best of the best'. The Clarica approach is only one way, but it does provide sound conceptual models that set the strategic context, as well as diving directly into the detail. There is a useful associated website.
3 of 3 people found the following review helpful.
Excellent practical guidebook
By Grace Judson
While there are a number of books with marvellous content about the theory of communities of practice, this is the one that I go back to over and over again for practical, step-by-step guidance.
I have used and recommended this book often. It is the manual I employed when I created my first formal community of practice in early 2004 - and that community is still going strong and growing, even though I am no longer working with that organization!
3 of 4 people found the following review helpful.
The Future is Here!
By Amazon Customer
Hubert and Debra, thanks, you two have written a monumental work, but in such a humble and mater-of-fact manner. The more I read, the more I became frustrated with the title, because although the book is about the strategic nature of "Communities of Practice," it offers so much more. For the last thirty years, people have been trumpeting the `end of the hierarchy,' but without anything to put in its place. Know we know the future, and it is here!
In Nonaka and Takeuchi's "The Knowledge Creating Company," there was the suggestive diagram of the "hypertext organization." It showed three layers, the hierarchy, the project team community and a third space, the knowledge community. A few years later Nonaka understood that this third space was what the Japanese call "Ba," a shared mental space. Is this not what you two are talking about in your "Reflective and Strategic - Communities of Practice?"
Please write your next book as quickly as possible and reveal the key to the "culture of leadership," a phrase that got short-shrift. Revisit the earlier work you did at The Mutual Group around "values." I am convinced this, more than any number of memos, meetings and check lists, was what made it possible to accomplish what you did at Clarica.
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