Senin, 30 Juni 2014

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Marketing Through Search Optimization: How to be found on the web, by Alex Michael, Ben Salter

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

  • Sales Rank: #7973026 in Books
  • Brand: Brand: Routledge
  • Published on: 2003-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.64" h x .63" w x 6.60" l, 1.14 pounds
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

About the Author
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.

Information Architect, Sprite Interactive.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Great Historical Piece... But Accuracy is Questionable
By Stoney deGeyter
I wish I had some good things to say about this book, but I really don't. More than anything it reads like a historical document as opposed to offering any fresh ideas on search engine's or search engine marketing. Rife with outdated technologies and solutions, this book is in dire need of an update, not just a republishing.

I spent most of my time skimming through this book looking for anything currently relevant on the search engine landscape. I did find their discussion of the "engine behind Google's search technology".

"PigeonRankTM is a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Standford University. Brin argued that low-cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms."

You can read more about PigeonRank on Google's website. Unlike the authors of this book, who appear to take PigeonRank at face value, you might want to read the small print at the bottom of the page:

"Note: This page was posted for April Fool's Day - 2002."

I'll concede that the above note may not have been on the page back when this book was published, it was common knowledge in the SEO community that this was, in fact, an April Fool's prank.

Marketing Through Search Optimization does provide a pretty detailed narrative of the history of search engines, in general. Though one must take that with a grain of salt once you consider the depth of research that was put into the PigeonRank section.

In all, the strategies listed nothing new or that isn't readily available for free online. Some of their methods cross the line into spamming territory, though they also concede that too much of certain practices are likely to get you banned.

Finally, the end of the book lists a number of tools of the trade. Many of them might be helpful tools, on the current SEO landscape, however many of them are simply spam generators, some of which have been singled-out by Google as such.

7 of 8 people found the following review helpful.
Good book, has really helped me achieve greater rankings
By Mr R. Vacher
I bought this book a couple of months ago, and put all the advice into practice on my website. The results have been great and my ranking is continuing to grow. The book is well written and contains a great range of practical advice and information on getting your site ranked highly. The Chapter on Link Strategies is particularly good, this is an area that I had not really considered before reading this book, and it now makes up a considerable part of my search engine strategy.

Buy this book if you want a competitive advantage in your search engine strategy.

6 of 8 people found the following review helpful.
Great Starter, falls short for the aspiring professional
By A Customer
This book is good for a newcomer to search engine optimization, but anyone who has been working on promoting a website will already know or assume all of the information in this book. If you are brand new to SEO then this book is a good starting point, but otherwise spend your time browsing the web or using SEO descussion forums, because the information will be more current and more in debth.

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Now in its fifth edition, the Pipeline Rules of Thumb Handbook has been and continues to be the standard resource for any professional in the pipeline industry. A practical and convenient reference, it provides quick solutions to the everyday pipeline problems that the pipeline engineer, contractor, or designer faces. Pipeline Rules of Thumb Handbook assembles hundreds of shortcuts for pipeline construction, design, and engineering. Workable "how-to" methods, handy formulas, correlations, and curves all come together in this one convenient volume.

New, updated material includes new conversion tables in square millimeters, material on sizing plates for sizing pigs, conversion of gas volumes, relief valve sizing, and many other topics. Hundreds of illustrations and photographs provide examples and visual instructions, along with numerous charts and conversion tables that provide at-a-glance answers to even the most difficult pipeline problems.

* New material includes conversion tables in square millimeters, material on sizing plates for sizing pigs, conversion of gas volumes, relief valve sizing, and many other topics.
* Hundreds of illustrations, photographs, and tables provide answers to even the most difficult pipeline problems at a glance.
* A must-have reference work for the pipeline professional, its durable, handy paperback format is perfect for on the job, in the office, or on the road.

  • Sales Rank: #3008321 in Books
  • Brand: Brand: Gulf Professional Publishing
  • Published on: 2001-12-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.38" h x 8.50" w x 10.96" l,
  • Binding: Paperback
  • 648 pages
Features
  • Used Book in Good Condition

Review
This is a book that many of us who years ago were pipelining in remote areas relied upon when there were no mobile phones or instant communications. It was a book, a pipeliner's bible...-IPLOCA Newsletter 2002

A must-have reference work for the pipeline professional, its durable, handy paperback format is perfect for on the job, in the office, or on the road. -IPLOCA Newsletter 2002

About the Author
E.W. McAllister has more than 46 years of experience in the pipeline industry as an engineer, administrator, and project manager. He has worked for Chevron Pipe Line Company and Gulf Pipe Line Company, and now runs his own engineering services consulting firm in Houston, Texas.

Most helpful customer reviews

1 of 4 people found the following review helpful.
New 5th Edition Expands on Shortcuts
By A Customer
updated material includes new conversion tables in square millimeters, material on sizing plates for sizing pigs, conversion of gas volumes, relief valve sizing. Lots of charts and conversion tables and visual instructions with photos and illustrations.

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Minggu, 29 Juni 2014

# Download Solar Radiation and Daylight Models, by Tariq Muneer

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The cost of operating a building far exceeds the cost of constructing it, and yet until recently little attention was paid to the impact of solar radiation on the costs of heating, cooling and ventilation. And now that there has been a surge in interest in energy efficiency and solar design, architects and designers need a practical guide to the modelling and application of solar energy data.

There are many different models and techniques available for calculating the distribution of solar radiation on and in buildings, and these algorithms vary considerably in scope, accuracy and complexity. This book demonstrates which of these predictive tools gives the best results in different circumstances, including explaining which models can be best used in different parts of the world.

The author has had over twenty-five years of experience of dealing with solar energy data from four continents and has used that experience in this book to show the development not just of knowledge but also the growing sophistication of the models available to apply it.

  • Sales Rank: #4286731 in Books
  • Brand: Brand: Routledge
  • Published on: 2004-07-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .80" w x 6.14" l, 1.33 pounds
  • Binding: Paperback
  • 392 pages
Features
  • Used Book in Good Condition

Review
'The value of this book is that an expert in the subject has made a personal selection of applicable formulae, and presented them in a comprehensive and consistent format, both on paper and in the form of computer programs. Books such as this are indispensable references for the research worker and for the practising engineer.'
Peter Tregenza, The University of Sheffield

From the Publisher
Solar Radiation and Daylight Models for the Energy Efficient Design of Buildings describes models that can be used to provide essential data at any place in the world. These models are included on a disk to ease the task of the architect or engineers. The authors show how these models can be applied to the energy efficient design of buildings.

About the Author
Professor Tariq Muneer, BEng(Hons), MSc, PhD, DSc, CEng, MIMechE, FCIBSE, Millennium Fellow is currently Professor in Energy Engineering at Napier University, Edinburgh. Professor Muneer has been engaged in research work related to understanding the physics of terrestrial solar radiation. Undertaken in four continents across the world, the results of his 25 years of painstaking work are now being used as the basis for all slope energy calculations across the European Union and the United Kingdom. The work has been published in over a hundred technical articles and three major research monographs. Professor Muneer has contributed very widely towards the development of science and technology of energy systems. At Napier University he chairs a large research programme on the measurement and utilisation of solar energy. Professor Muneer is an international authority on solar radiation, daylight illuminance modelling, and solar energy utilisation. He is chairman of the Chartered Institution of Building Service Engineers' (London) solar data task group, and in this capacity he has been involved in the production of the CIBSE Guide J for weather and solar data. Professor Muneer has written 5 books and over 140 articles. His awards include the Royal Academy of Engineering ESO, Leverhulme Trust and University College, Oxford/General Electric Company research fellowships, Osmania University's Karamet Jung Gold Medal, and the CIBSE Carter and Napier Shaw Bronze Medals, and the Society for Light & Lighting's Best Article Award. To date Professor Muneer has successfully produced 12 PhD and 3 MPhil graduates with a further 6 supervisees awaiting their doctoral completions.

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Sabtu, 28 Juni 2014

> Ebook Free Tony Hunt's Second Sketchbook, by Tony Hunt, Sir Norman Foster

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Tony Hunt's Sketchbook illustrates the connection between brain and hand in conceiving structural concepts and details as possible solutions to structures in architecture. This new edition features 100 previously unpublished sketches.

These sketches illustrate alternative structural concepts, ideas and details developed by Tony Hunt for over one hundred projects throughout his professional life. They relate directly to projects built and unbuilt in the field of structural engineering and were either produced at the time of relevant design meetings or as a response to a problem posed by an architect and are, therefore, a record of ideas proposed at the particular time. They are a source of design inspiration and an insight into the work of this well respected engineer.

  • Sales Rank: #4696926 in Books
  • Brand: Brand: Routledge
  • Published on: 2003-07-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .45" w x 8.27" l, 1.10 pounds
  • Binding: Paperback
  • 212 pages
Features
  • Used Book in Good Condition

Review
'Provides good embelishment of structural theory principles and demonstrates case study applications for students to use in developing innovative designs.'
Lecturer, De Montford University, UK.

From the Back Cover
Tony Hunt's Second Sketchbook illustrates the connection between brain and hand in conceiving structural concepts and details as possible solutions to structures in architecture.

The drawings in this sketchbook illustrate alternative structural concepts, ideas and details developed by Tony Hunt for over one hundred projects throughout his professional life. They relate directly to projects built and unbuilt in the field of structural engineering. Produced either at the time of relevant design meetings, or as a response to a problem posed by an architect, they are a record of ideas proposed at the particular time.

This book is unique because it presents concepts and ideas in real form, using real projects, overcoming real problems and offering real solutions.

About the Author
Tony Hunt has a very wide experience in building structures of all types and in all materials but his speciality is primarily in sophisticated steelwork. He is first and foremost a designer, believes in offering a structural philosophy to parallel architects visions, and is actively involved in the design development of projects. Recent projects include: New Headquarters for Lloyds Register of Shipping, London. NAtional Botanic Garden of Wales. The Eden Project, Cormwall. Kelvin Bridge, Glasgow.

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Rabu, 25 Juni 2014

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International Cultural Tourism, by David Leslie, Marianna Sigala

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

Topics explored include:

* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability.

Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research

  • Sales Rank: #3856464 in Books
  • Brand: Brand: Routledge
  • Published on: 2005-07-14
  • Released on: 2005-07-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.50" w x .75" l, .98 pounds
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

Review
"The impressive collection of authors demonstrates a truly international forum. ...the thematic approach to cultural tourism makes this book simple and straightforward. Covering a wide range of international destinations and placing theory next to practical examples allows for readers of all backgrounds to gain a better understanding of the role that cultural tourism plays in tourism development today.

The book well supports its desire to stimulate debate on the future of cultural tourism by discussing not only the current state of cultural icons in different societies, but the possible changing role that technology will have in the selling and commodification of these icons. Likewise, the book examines how technological advances are changing the way that heritage and culture fit into our worlds, a topic that is increasingly relevant, particularly in developing nations where the affects of such rapid change are so dramatically felt."
-Rebekka Goodmana, Department of Geography, University of Exeter, UK

From the Back Cover
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

Topics explored include:

* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability.

Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research

About the Author
I-CHRIE and Euro-CHRIE (European Council of Hotel, Restaurant and Institutional Education), IFITT (International Federation for IT and Travel & Tourism). Lecturer in Hotel and Hospitality Management, The Scottish Hotel School and the University of Strathclyde. Author of many journal articles on this topic, which she has been working on for the majority of her career. She is well respected in this field.

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Minggu, 22 Juni 2014

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Metal Cutting, Fourth Edition, by Paul K. Wright Ph.D.  Industrial Metallurgy, E M Trent Ph. D.  D. Met. in Metallurgy at Sheffield Univer

Metal cutting is an essential process throughout engineering design and manufacturing industries. To increase efficiency and reduce costs, it is necessary to improve understanding of the metal cutting process. This book presents a comprehensive treatment of the subject that focuses on the features of the behavior of tool and work materials that influence the efficiency of metal cutting operations.

The fourth edition of this acclaimed book has been expanded and revised to include significant changes and additions to metal cutting theory, and to cover developments in tool materials and industrial practice. In particular, improvements in the understanding of the generation of heat and distribution of temperature in the cutting tool are described; a discussion of the structure, properties, and performance of newly developed ceramic tool materials and tool coatings is presented; new information of the machinability of alloys is given; and the introduction of calcium deoxidized steels and their improved machinability are assessed. Additionally, a material selection and design-based approach is expanded upon to improve industrial relevance.

Metal Cutting provides invaluable information for those engaged in machining, toolmaking, and related engineering activities, and it serves as a useful introduction to the subject for students of metallurgy and engineering.


Presents a comprehensive treatment of the subject
Includes information on significant changes and additions to metal cutting theory
Offers industrial relevance through a materials selection and and design-based approach

  • Sales Rank: #902874 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2000-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 7.01" l, 2.26 pounds
  • Binding: Hardcover
  • 464 pages
Features
  • Used Book in Good Condition

Review
This book should be in the reference library of every engineer involved in metal cutting in any capacity, and it seems to be the textbook of choice for teaching the subject. It is destined to become the standard against which any other book on the subject of metal cutting will be measured!...wonderfully thorough, well organized, readable and well illustrated text or professional reference book.
-Robert W. Messler, Jr., Professor/Materials Sciece & Engineering

From the Publisher
The fourth edition of this acclaimed book has been expanded and revised to include significant changes and additions to metal cutting theory, and to cover developments in tool materials and industrial practice. In particular, improvements in the understanding of the generation of heat and distribution of temperature in the cutting tool are described; a discussion of the structure, properties, and performance of newly developed ceramic tool materials and tool coatings is presented; new information of the machinability of alloys is given; and the introduction of calcium deoxidized steels and their improved machinability are assessed. Additionally, a material selection and design-based approach is expanded upon to improve industrial relevance.Metal Cutting provides invaluable information for those engaged in machining, toolmaking, and related engineering activities, and it serves as a useful introduction to the subject for students of metallurgy and engineering.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Materials science of machining
By Mahdi Eynian
An important aspect of this book is that authors have a background in materials science and plot a detailed view of what happens between the tool and workpiece; which makes it very valuable. The book has separate chapters for each cutting tool class (HSS, Carbides, and Ceramics). However, the book is written to be studied by graduate students, rather than being professionally developed for teaching in classrooms (unlike e.g. Callister's materials science book).
The book does not have much about machine tools and it may disappoint people that buy this book based on its title to learn about machining and machine shop tips and tricks. It is important to note that the machining science and engineering is a broad field with a wide range of audience (from CNC operators, programmers, cutting tool and machine tool designers) and it would be impossible to cover the whole field in a single book.

0 of 0 people found the following review helpful.
Don't buy the kindle version. It's garbage.
By Badazz
No page markers and the formatting is trashed.

You're better off buying the hardback and scanning it yourself.

Really disappointing.

See all 2 customer reviews...

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Jumat, 20 Juni 2014

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This clear and concise guide is the ideal introduction to contemporary housing design for students and professionals of architecture, urban design and planning.

With the increasing commitment to sustainable design and with an ever-increasing demand for houses in urban areas, housing design has taken on a new and crucial role in urban planning. This guide introduces the reader to the key aspects of housing design, and outlines the discussion about form and planning of urban housing. Using chapter summaries and with many illustrations, it presents contemporary concerns such as energy efficient design and high density development in a clear and accessible way. It looks at practical design solutions to real urban problems and includes advice on reclamation and re-use of buildings. The guidance it presents is universally relevant. Part two of the book features current case studies that illustrate the best in high density, sustainable housing design providing the reader with design information, and design inspiration, for their own projects.

  • Sales Rank: #1063285 in Books
  • Brand: Brand: Routledge
  • Published on: 2005-05-25
  • Released on: 2005-04-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.69" h x .76" w x 8.27" l, 1.70 pounds
  • Binding: Paperback
  • 336 pages
Features
  • Used Book in Good Condition

Review
"...the book is a very interesting and informed analysis that can be read on several different levels. I poses challenges to planners, insights to urbanists, intersecting detail for social historians and questions for architects..."
Architects' Journal

About the Author
By Dr. Graham Towers

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Kamis, 19 Juni 2014

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Physical Security 150 Things You Should Know is a comprehensive reference for the security professional. This book covers all aspects of security operations, from lighting and fencing to tracking systems and crime risk management. The "150 Things" offered by Tyska and Fennelly will help professionals in the field build a well-trained, alert, and conscientious security staff.




Format is unique in that it identifies subjects, then discusses and highlights specifics in terms of concerns and knowledge the security professional requires
Quick and easy reference
Covers basics of physical security - both high and low tech

  • Sales Rank: #2446398 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2000-03-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .50" w x 6.25" l, .71 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Used Book in Good Condition

About the Author
Lawrence J. Fennelly is an internationally recognized authority on crime prevention, security planning and analysis, and on the study of how environmental factors (CPTED), physical hardware, alarms, lighting, site design, management practices, litigation consultants, security policies and procedures, and guard management contribute to criminal victimization.

Mr. Fennelly was previously employed with Apollo Security, Computershare, Inc., as well as a sergeant at Harvard College, employed by the Harvard University Police Department in Cambridge, Massachusetts. He was trained as a crime prevention specialist and served in this capacity for over 21 years at Harvard. He was also the department’s training officer and assistant court officer. As part of his role as an officer at Harvard, Larry also was a deputy sheriff in both Suffolk and Middlesex counties (Massachusetts).

Mr. Fennelly is a frequent speaker and lecturer on CPTED, physical security, school crime, and other issues. He serves as an expert witness who works closely with attorneys in defense as well as plaintiff cases, assisting in case preparation, offering knowledgeable questions to ask the opposing side, etc. He has also done a considerable amount of consultant work throughout the United States. His experience ranges from identifying vulnerabilities to conducting security and lighting surveys, working with architects to design and implement security, and developing long range guard training programs and risk assessments of various facilities.

He is also a prolific author. His titles include such well-known security books as "Crime Prevention Through Environmental Design," "Effective Physical Security," and "Handbook of Loss Prevention and Crime Prevention."

Most helpful customer reviews

0 of 0 people found the following review helpful.
Useful For Foundational Information
By Tina Lewis Rowe
I've used this book many times to give me some quick ideas for training. Some of it seems to be copy and paste from something else, because it's written in a completely different style and format, but that isn't a major distraction. This is a handy book to have for citing a reference or to do some cross-checking. It also provides useful useful information and overview lists. I felt I got my money's worth.

9 of 9 people found the following review helpful.
save your money
By James A. Bowman
This book manages to list 150 things you should know in the form of a question. Unfortunately, it doesn't tell you the answer. I was left with the situation of having 150 things I should know but still don't. If I had purchased it myself, I would have sent it back.

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Rabu, 18 Juni 2014

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Managing Cultural Diversity in Technical Professions (Managing Cultural Differences), by Lionel Laroche

Managing Cultural Diversity in Technical Professions (Managing Cultural Differences), by Lionel Laroche



Managing Cultural Diversity in Technical Professions (Managing Cultural Differences), by Lionel Laroche

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Managing Cultural Diversity in Technical Professions (Managing Cultural Differences), by Lionel Laroche

'Managing Cultural Diversity in Technical Professions' provides managers of technical professionals with clear and tested strategies to improve communication and increase productivity among culturally diverse technical professionals, teams, and departments.

Dr. Laroche outlines the differences in education and training, career expectations, communication styles, and management expectations in countries around the world. He explains cross-cultural concepts and presents his case for the importance of cross-cultural competence supported by hard data, including charts, tables, and readily accessible schematics.

You'll benefit from the author's experience and expertise as a manager and consultant in this area, illustrated by numerous anecdotes, critical incidents, and mini case studies, centered around two central themes:

* Most technical professionals do not recognize the impact of cultural differences in their work
* Cross-cultural issues lead to a significant under-utilization of talent and affect productivity negatively

'Managing Cultural Diversity in Technical Professions' offers proven tactics for improving your personal effectiveness and the efficiency of your multicultural teams, breaking the communication barrier in the multicultural workplace.

  • Sales Rank: #164373 in Books
  • Brand: Brand: Routledge
  • Published on: 2011-08-18
  • Released on: 2002-11-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .58" w x 6.14" l, .80 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
Culture 101 for technical professionals
By Dr. George Simons
Some books break new ground by introducing fresh concepts, others by applying well proven concepts to fresh contexts and audiences in down-to-earth and creative ways. Managing Cultural Diversity in Technical Professions is of the latter kind-it is Culture 101 for those who have followed the technical curriculum.
Culture, as Laroche points out, tends to be far from the minds of technical experts, engineers and scientific researchers. It does not show up in the data and procedures they work with. It does show up, however, in the disappointment, confusion, and even rancour that too often occur in these circles as those of different ilk attempt to cooperate with each other. These unpleasant aspects of collaboration are usually dismissed as personality deficiency or incompetence on the part of one party or both, usually in gritty language about, "loose cannons," "ruffled feathers," and "passing the buck." (The author even provides a glossary of such terms commonly occurring in North America). Their cost to progress and profit is rarely counted.
Wisely, the author, who has his feet firmly planted in both technical and educational worlds, enables the reader to identify cultural dimensions in the behaviors they commonly produce or experience in others by telling stories that readers can immediately recognize. To these he applies the boilerplate of cultural theory, building upon Geert Hofstede's cultural dimensions and the insights of others who have applied and expanded this seminal work. Power distance, individualism, risk aversion all come to life in the daily encounters that affect productivity, synergy and career advancement.
Understanding a cultural difference or conflict still does not resolve it. Managing Cultural Diversity in Technical Professions does not leave us in theoretical speculation but repeatedly asks and answers the questions, "What can you do?" with very practical advice and tips, and, "What can you gain?" with a clear expectations of how ones management skills, interpersonal competence, and career path can benefit from expanding one's intercultural response repertoire.
The result is both a very readable and well documented text, addressing the common misunderstandings and frictions between what Laroche carefully defines as Americans and New Americans when it comes to management, teamwork, decision-making, feedback, making presentations, humor, and a host of other human interactions that technical people are involved in. Essentially written for the North American workplace in language, style, and presentation, the book can nonetheless find a place in global management curricula and training efforts. Certainly, it belongs in the hands of any intercultural trainer who has been interrupted with the question, "Can you give me a concrete example of that?" when presenting a point of cultural theory to a hard-nosed technical audience.

0 of 0 people found the following review helpful.
Great addition to the Managing Cultural Differences Series!
By Phil Harris
General managers and customers often complain about communications when they interact with engineers and technical personnel. These cross-cultural communication problems can become acute with users try to comprehend instructions from technical support services or manuals. The dominance of high technology in the global marketplace seems to exacerbate the situation. The world's workforce has become more multinational, and those with technical competence are much in demand, regardless of place of origin. However, for those who use English as a second or third language, there can be difficulties in oral or written exchanges. Finally, a Canadian engineer who is also an intercultural communications expert has written a book that is sure to improve matters, if only those in varied fields of technology will read and learn from it!
MANAGING CULTURAL DIVERSITY IN TECHNICAL PROFESSIONS has six easy-to-read chapters for increasing productivity among multicultural professionals, teams, and departments in all aspects of 21st Century technology. Dr. Lionel Laroche opens with a very comprehensive explanation of culture and the impact of such differences on both interpersonal and organizational relations. The author then examines the management of technical personnel, especially in terms of teams, technial communications, and career development. In his final chapter, Laroche projects into the future, offering astute insights on globalization and meeting its cross-cultural challenges. In addition, the writer provides five helpful appendices dealing with diversity and the HR trainer; North American demographics; technical education; technical professional associations; and a useful glossary of idioms and sports phrases used by North Americans. For all managers, especially those in technical positions, this is a pragramatic handbook. But for foreign visitors and workers in the United States and Canada, or outsiders who have to do business with North Americans, this is an essential guide for higher performance. And the analysis comes from a graduate of Ecole Polytechique de Paris and the California Institute of Technology who has himself worked, consulted, and published effectively in 40 countries.
This is the fourteenth offering in the successful MANAGING CULTURAL DIFFERENCES SERIES, now published by Butterworth-Heinemann/Elservier Science... Recent Series releases of relevance were
EURODIVERSITY, UNITING NORTH AMERICAN BUSINESSES, GLOBAL STRATEGIC PLANNING, SUCCEEDING IN BUSINESS IN CENTRAL AND ESTERN EUROPE and INTERCULTURAL SERVICES. These and other titles are spinoffs from the classic, parent volume, MANAGING CULTURAL DIFFERENCES, now going into a 6th edition and used in over 200 universities worldwide.

0 of 0 people found the following review helpful.
Getting Multicultural Teams to Work!
By Mike Jackson, P.Eng.
We all know how much difference there is when a team functions well - the tricky part is getting it to happen. This new book tackles this topic in the context of Canadian engineering teams, which are almost all composed of people from many cultures. In this insightful book, Dr. Laroche includes lots of material to help get multicultural teams firing on all cylinders.
Written for both managers and technical contributors, the book uses a multicultural lens to look at management styles, teamwork, communication and career management. This new perspective drives home a central theme that cultural differences are key in how our teams work, and not widely recognized in their importance. In these kinds of abstract topics I find concrete examples very helpful, and the author includes numerous anecdotes drawn from his consulting background. These vivid examples show the profound impact of what sometimes seem like small issues, like the Mexican engineer who resigned the day after getting some negative feedback in front of his colleagues.
The book also includes a number of quantitative charts and tables showing how different cultures have quite different expectations of the importance of hierarchy, individualism, and risk tolerance. Having read this book, I now much better understand the experience I had in Canada managing an employee from another culture. What I experienced as a lack of assertiveness was actually the case of an employee expecting highly directive management, and their way of showing respect. Had I understood that well at the time, I would have approached the situation quite differently, even starting at the interview stage. On the flip side, the book would have helped me a lot during my two-year stay in France. In particular, it wasn't until I read this book that I realized that when my French colleagues were jumping in and finishing my sentences, they were demonstrating their agreement by showing they knew how my sentences were going to end!
The book closes with a number of interesting comparisons, like the different emphasis on theory and hands-on work that exist between engineering schools in Canada, the United States, France and Mexico. And to finish off, an entertaining appendix containing explanations of expressions which we take for granted from such diverse areas as baseball ("to be out in left field" - to make no sense at all) and warfare ("loose cannons" - ones which are not fixed down, and fire a different direction each time).

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Selasa, 17 Juni 2014

# Download Ebook Corporate Bonds and Structured Financial Products, by Moorad Choudhry

Download Ebook Corporate Bonds and Structured Financial Products, by Moorad Choudhry

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Corporate Bonds and Structured Financial Products, by Moorad Choudhry

Corporate Bonds and Structured Financial Products, by Moorad Choudhry



Corporate Bonds and Structured Financial Products, by Moorad Choudhry

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Corporate Bonds and Structured Financial Products, by Moorad Choudhry

This book is a detailed account of the instruments that are used in the corporate bond markets, from conventional "plain vanilla" bonds to hybrid instruments and structured products. There is background information on bond pricing and yield, as well as a detailed look at the yield curve. The book covers the full set of instruments used by companies to raise finance, and which are aimed at a wide range of investors. It also discusses the analysis of these instruments. Topics covered include:

*Bond basics
*The yield curve
*Callable bonds
*Convertible bonds
*Eurobonds
*Warrants
*Commercial paper
*Corporate bonds credit analysis
*Securitisation
*Asset-backed securities
*Mortgage-backed securities
*Collateralised Debt Obligations
*Synthetic CDOs

Written by one of the leading names in the fixed income markets today, this book should prove to be an invaluable reference guide for all those with an interest in corporate bond markets, whether as practitioners, consultants or researchers.

* Covers every major aspect of corporate credit markets
* Features bond instruments as well as aspects of bond analysis
* Covers conventional bonds as well as securitisation and structured financial products

  • Sales Rank: #3117802 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2004-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.06" w x 6.14" l, 2.35 pounds
  • Binding: Hardcover
  • 416 pages
Features
  • Used Book in Good Condition

Review
"At last, a book we can adopt as the standard reference work for everything connected with corporate debt markets and their derivatives. A truly great addition to the financial economics literature."

-- Ketul Tanna, AVP, EMEA Investor Relations, JPMorgan Chase Bank

"A trademark book in the author's trademark excellent style: accessible, detailed, informative. Essential reading for issuers and investors in credit markets."

-- Daniel Shakhani, Fixed Income Sales, Royal Bank of Scotland

About the Author
Moorad Choudhry is Chief Executive Officer, Habib Bank Zurich PLC in London, and Visiting Professor at the Department of Mathematical Sciences, Brunel University. Previously he was Head of Treasury of the Corporate Banking Division, Royal Bank of Scotland. Prior to joining RBS, he was a bond trader and structured finance repo trader at KBC Financial Products, ABN Amro Hoare Govett Limited and Hambros Bank Limited. He has a PhD from Birkbeck, University of London and an MBA from Henley Business School. Moorad lives in Surrey, England.

Excerpt. © Reprinted by permission. All rights reserved.
The standard reference for corporate debt markets and their derivatives

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