Rabu, 29 Juli 2015

^^ PDF Download Security Operations Management, by Robert McCrie Professor and Chair Law Police Science and Criminal Justice Administration John Jay Co

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Security Operations Management, by Robert McCrie Professor and Chair  Law  Police Science and Criminal Justice Administration  John Jay Co

Security Operations Management takes concepts from business administration and criminal justice schools and incorporates them into the world of security management. It is comprehensive text focused on theoretical and research-oriented overviews of the core principles of security management. The book includes critical issues faced by real-life security practitioners and explores how they were resolved.



The book is written for practitioners, students, and general managers who wish to understand and manage security operations more effectively. The book explains the difficult task of bringing order to the security department's responsibilities of protecting people, intellectual property, physical assets and opportunity. In addition, the book covers theoretical and practical management-oriented developments in the security field, including new business models and e-management strategies.

Discussions provide coverage of both the business and technical sides of security.
Numerous case histories illustrating both the business and technical sides of security.
Strategies for outsourcing security services and systems.

  • Sales Rank: #1785685 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2001-03-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.10" h x 6.30" w x 9.56" l,
  • Binding: Hardcover
  • 336 pages
Features
  • Used Book in Good Condition

Review
"McCrie masterfully discusses how to interweave security throughout an organization...Exhaustively researched and well written, this book is an ideal addition to the library of any security management professional."
-SECURITY MANAGEMENT, July 2002

"Information is current, well-organized and clearly presented...a much-needed resource for today's safety and security professionals."
-PROFESSIONAL SAFETY, March 2002

About the Author
Mr. McCrie is a full-time security writer, educator, and consultant. Several years ago, he founded the B.S. in Security Management major and has coordinated the M.S. in Protection Management degree at John Jay College of Criminal Justice. Mr. McCrie also edits Security Letter and was the founding editor-in-chief of Security Journal. His awards include the President's Award of Merit from the American Society for Industrial Security and the Breslin award from the International Security Management Association.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Sug
Very useful book

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Selasa, 28 Juli 2015

^ Get Free Ebook Neurology for the Speech-Language Pathologist, 5e, by Wanda Webb PhD, Richard K. Adler PhD CCC-SLP

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Neurology for the Speech-Language Pathologist, 5e, by Wanda Webb PhD, Richard K. Adler PhD  CCC-SLP

A clear, concise, and approachable writing style helps students understand neurology in the context of speech-language pathology. Supplemented by a wealth of new illustrations and learning features for students, this new edition helps to demystify this often-daunting subject matter. The 5th edition also introduces a new author, Dr. Richard Adler, who brings a fresh perspective and an impressive clinical background.

  • The perfect reader-friendly introduction to the neurology of speech and language
  • Emphasizes the neurological mechanisms involved in communication disorders in children and adults
  • A new two-color design enhances chapter organization, and the larger size offers a better image presentation with convenient lay-flat reading.
  • Approximately 225 illustrations – nearly three times that of the previous edition - are highlighted with color to clarify this complex area of study.
  • Improved organization enhances understanding by following a logical flow of information, with speech- and language-specific chapters following a natural progression that more clearly delineates the adult and pediatric content.
  • A new chapter, “Central Language Mechanism and Learning,” expands the information about how the brain learns - a natural way to introduce language disorders and provide a solid foundation for study.
  • More information on pediatric syndromes and disorders reflects an increased emphasis on this area within neurology.
  • New case studies in the clinically oriented chapters provide students with realistic clinical applications.
  • Key vocabulary highlighted within chapters and each term is defined in a handy back-of-book glossary.
  • Evolve Learning Resources give students and instructors access to a comprehensive suite of learning, communication, and organization tools, including WebLinks, Tip Sheets, Checklists, Test Banks, lecture slides, Image Collections, Instructor's Manuals, Teaching Tips, Frequently Asked Questions (FAQ), and more.

  • Sales Rank: #92597 in Books
  • Brand: Webb, Wanda G./ Adler, Richard K., Ph.D.
  • Published on: 2007-10-11
  • Original language: English
  • Number of items: 1
  • Dimensions: .47" h x 8.68" w x 10.77" l, 1.52 pounds
  • Binding: Paperback
  • 336 pages
Features
  • Used Book in Good Condition

Review
"Drs. Love and Webb have made the language of the neurologist understandable to speech pathologists." -- Howard S. Kirshner, MD, from the Foreword

From the Publisher
This edition updates and expands on the earlier editions. It is aimed at the advanced undergraduate, graduate student, and professional speech-language pathologist who wish a readable introduction to the neurology of speech and language mechanisms in children and adults. It has proved to be a reader-friendly textbook with a large number of practical illustrations.The Third Edition includes updated flow charts of the corticobulbar and sensory tracts. Information on cortical neurology, evoked electrical potentials, dementia, and the right hemisphere has been updated. Illustrations of a CT scan and MRI scan are included.

About the Author
Russell J. Love, BS, MA, PhD, is Professor Emeritus of Hearing and Speech Sciences, Vanderbilt University School of Medicine, Nashville, Tennessee; Wanda Webb, PhD, is Assistant Professor of Hearing and Speech Sciences, Vanderbilt University School of Medicine, Nashville, Tennessee

Most helpful customer reviews

14 of 14 people found the following review helpful.
The gold standard of neurology in speech pathology.
By A Customer
Drs. Love and Webb have taken an incredibly complex topic and defuzzified it. Their neurological insights are clear, concise, and accurate. Moreover, they have an very "user-friendly" means of disseminating their knowledge to the reader. As a consequence, the reader is armed with useful, practical clinical information rather than overwhelmed with bits of theoretical jibberish. Each edition of this book represents a systematic continuation of their scholarly pursuits. Clearly, these authors have set the gold standard of neurological information in speech-language pathology.

5 of 5 people found the following review helpful.
Great Reference
By Jamie
This book was a suggested to me from a expert Speech Path. She had the 2nd edition version and found it to be a great resource that she used almost daily in her practice. I purchased this edition and I LOVE it!! I have used it quite a few times as a reference for my neurology class and as a source in papers. This book is very easy to understand and use for students. I wouldn't recommend this book to be used a "main" textbook in class - there it isn't quite as in depth but it does help to explain things in an easier way.

2 of 2 people found the following review helpful.
Great Book!
By Denisa Kavikova
Not only is this a great reference book, it provides information that is easy to understand.

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Jumat, 24 Juli 2015

! Download PDF Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture, by Jamshid Gharajedaghi

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Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture, by Jamshid Gharajedaghi

In a nutshell, this book is about systems. This book is written for those thinkers and practitioners who have come to realize that while the whole is becoming more and more interdependent parts display choice and behave independently, and that paradoxes are the most potent challenge of emergent realities.

With a practical orientation and yet a profound theoretical depth, the book offers an operational handle on the whole by introducing an elaborate scheme called iterative design. The iterative design explicitly recognizes that choice is at the heart of human development. Development is the capacity to choose; design is a vehicle for enhancement of choice and holistic thinking. 'Designers', in this book, seek to choose rather than predict the future. They try to understand rational, emotional, and cultural dimensions of choice and to produce a design that satisfies a multitude of functions. They learn how to use what they already know and also about how to learn what they need to know.




The imperative of interdependency, the necessity of reducing endless complexities, and the need to produce manageable simplicities require a different mode of thinking, a holistic frame of reference that would allow us to focus on the relevant issues and avoid the endless search for more details while drowning in proliferating information. While organizations as a whole are becoming more and more interdependent the parts display choice and behave independently. This is the dilemma this book tries to resolve. It is a unique, cutting edge work, with a practical orientation and yet a profound theoretical depth, which goes far beyond what is currently available.

Leading edge systems thinking and practice that goes far beyond what is currently available
It deals with the whole, both conceptually and practically, written in a reader-friendly style
Five real cases cited to demonstrate practical application of theories discussed

  • Sales Rank: #1918937 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 1999-05-24
  • Original language: English
  • Number of items: 1
  • Dimensions: .72" h x 5.92" w x 9.34" l, 1.18 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

Review
"This is an excellent addition to books written on Systems Thinking. It is practical and timely and can be used by a vast majority of professionals such as engineers, planners and managers. I recommend it very highly to practitioners and academics."
C. J. Khisty, Dept. of Civil Engineering, Illinois Institute of Technology

From the Publisher
The imperative of interdependency, the necessity of reducing endless complexities, and the need to produce manageable simplicities require a different mode of thinking, a holistic frame of reference that would allow us to focus on the relevant issues and avoid the endless search for more details while drowning in proliferating information. While organizations as a whole are becoming more and more interdependent the parts display choice and behave independently. This is the dilemma this book tries to resolve. It is a unique, cutting edge work, with a practical orientation and yet a profound theoretical depth, which goes far beyond what is currently available.

About the Author
President and CEO of Interact, former director of The Busch Center, the research arm of the Systems Sciences Department, and Adjunct Professor of Systems Sciences at The Wharton School, University of Pennyslvania, Jamshid began his career with IBM'S World Trade Corporation where he served as a Senior Systems Engineer (1963-1969). He left IBM to become CEO of the Industrial Management Institute (1969-1979)

Most helpful customer reviews

51 of 54 people found the following review helpful.
A "Grand Unified Theory" of Management Practice?
By A Customer
I have been an incurable "process geek" since first reading Hammer and Champy's "Reengineering the Corporation" about a decade ago. However, despite practicing reengineering and process management since then, it has always felt like something was missing. Other popular business books have filled in some of the missing puzzle pieces but the picture has not been complete. Jamshid Gharajedaghi's "Systems Thinking" brings it all together in a coherent whole. It's as close as I've come to a "Grand Unified Theory" of management practice.
Gharajedaghi's book is paradoxical. It is in some ways a difficult read, being at times quite theoretical and always intellectually stimulating. Like many other readers have reported, I had to read the book several times to really understand it (I've read it five times over the past six months). On the other hand, the material is extremely logical, well laid out, and quite common sense. At one level it is almost depressing as it lays out the challenges of dealing with highly complex and even messy sociocultural systems. Yet, it presents a straightforward methodology for systems design, analysis and improvement that can seemingly be used for any sort of organization. The book has all the rigor a scientific and analytical person would insist upon; but, it presents the purposeful and sociocultural organization in such a holistic way that I'm sure most philosophers, psychologists and sociologists would be nodding their heads in approval throughout the journey. I'm sure Jamshid would not view these as paradoxes at all. I'm sure he'd view all of these apparently opposing tendencies as "two sides of the same coin."
Since reading the book, I've had a chance to begin applying the principles to two design efforts. Understanding systems has helped immensely, and I have just barely dipped my toes into these waters. I won't forget the process management tools. Not at all. As it turns out, however, process management is, as Gharajedaghi might say, "necessary but not sufficient" for business success.
For those interested in putting their management tools together in one extremely useful took kit, "Systems Thinking" is a great albeit challenging next step. I've recommended it to many, and I recommend it to you.

35 of 42 people found the following review helpful.
Must have for all consultants!
By Mike Tarrani
This is an absolutely amazing book that should be required reading for all consultants (technical and business). I work in the computer industry and have amassed a large library of reference material and books on nearly every subject from project management to technical tomes (databases, operating systems, networking, programming, etc.) This book goes to the top of the list as one of the most influential works that I have read in the past 25 years. Regardless of what your areas of expertise are (technical or business) I strongly recommend that you purchase this book and make the time to read it from cover-to-cover.

10 of 15 people found the following review helpful.
Practical systems thinking!
By Lawrence A. Reeves
I have just reread Mr. Gharajedaghi's book. It is a very thoughtful and engaging review of systems thinking placed in the context of other world views in Modern Times. It is occasionally and with good humor spiced with thoughts from Persia, as well as from the author's direct experience with Russell Ackoff. It ties together thoughts on Business Process Management with larger views on gathering consensus, resolving conflict, engaging in beauty, and managing for profit. It is an ambitious undertaking and succeeds with great integrity.

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CIMA study Systems 2006 : Organisational Management and information Systems (CIMA Study Systems Managerial Level 2006), by Bob Perry

The 2006 edition of CIMA's Official Study Systems fully reflects the new syllabus. Organisational Management and Information Systems has been written by the examiner to fully reflect what could be tested in the exam.

Updated to incorporate legislative and syllabus changes, the 2006 Study Systems provide complete study material for the May and November 2005 exams. The new edition maintains the popular loose-leaf format and contains:
* practice questions throughout
* complete revision section
* topic summaries
* recommended reading articles from a range of journals
* May 2005 Q & A

* The official study systems are the only study materials endorsed by CIMA
* Updated to reflect changes in the syllabus and written by the examiner
* Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice

  • Sales Rank: #16655552 in Books
  • Brand: Brand: CIMA Publishing
  • Published on: 2005-09-09
  • Original language: English
  • Dimensions: 11.69" h x 2.48" w x 8.27" l,
  • Binding: Spiral-bound
  • 408 pages
Features
  • Used Book in Good Condition

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* PDF Ebook Essential Java for Scientists and Engineers, by Brian Hahn, Katherine Malan

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Essential Java for Scientists and Engineers, by Brian Hahn, Katherine Malan

Essential Java serves as an introduction to the programming language, Java, for scientists and engineers, and can also be used by experienced programmers wishing to learn Java as an additional language. The book focuses on how Java, and object-oriented programming, can be used to solve science and engineering problems.

Many examples are included from a number of different scientific and engineering areas, as well as from business and everyday life. Pre-written packages of code are provided to help in such areas as input/output, matrix manipulation and scientific graphing.

Java source code and solutions to selected exercises are available at: www.bh.com/companions/0750659912

A free solutions manual is available to lecturers at: http://textbooks.elsevier.com

* Takes a 'dive-in' approach, getting the reader writing and running programs immediately
* Teaches object-oriented programming for problem-solving in engineering and science
* Fully supported with online resources and listings to download

  • Sales Rank: #856390 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2003-05-02
  • Released on: 2003-04-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.71" h x .82" w x 7.31" l, 1.71 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Used Book in Good Condition

Review
"It is a true starter for non-programmers, with immediate applications and how-to sections ..."
—ELECTRONIC PRODUCT NEWS (Jan 2003)

About the Author
Katherine Malan is a lecturer in Computing Education at CIMSTE (Centre for the Improvement of Mathematics, Science and Technology Education), University of South Africa. Since 1997, she has taught a range of Computer Science undergraduate courses from programming (in Java, C++, Delphi, Visual Basic, Prolog, Pascal) to databases and human computer interaction. She has also taught a number of courses to professionals in industry. From 1997-2002 she ran a Computer Science development programme for students from educationally disadvantaged backgrounds at the University of Cape Town. In 2002, Katherine joined CIMSTE where she is running courses aimed at the professional development of computer science school teachers. To balance her technical work, she is a volunteer Life Line crisis counsellor and loves to cycle and hike in the numerous mountain ranges of South Africa. She can be contacted at malankm@unisa.ac.za.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Emphasis is not on Java per se
By W Boudville
This book has some of the flavour of how many scientists and engineers learnt to program Fortran in earlier years. Then, Fortran was the main language for numerically intensive applications. (Go back far enough and it was the only language.) So Fortran was taught from that perspective.
Likewise with this book. The emphasis is from the point of view of a user who is NOT a computer scientist. Rather, she hails from some other subject, and needs to know enough of Java to apply it to her problems. A very utilitarian approach. Java purists might bewail this, but remember, not everyone can be, or desires to be, a full time programmer.
If you are a physical science major (especially in physics), or an engineering student, then you should have the ideal background for this book.

2 of 2 people found the following review helpful.
very, very helpful
By Anonymous
I am an economist and biostatistician who works in sas and stata. So I don't write code in "real" programming languages. However, I was using another program that was built on Java and I needed to tweak some portions of the underlying Java--this book was just perfect for me. I had some familiarity with fortran; I know how to write little programs in Stata's programming language (so I understanding looping) and so on.

This book helped me implement things I knew about in other contexts or wanted to do and implement them in Java. Very helpful.

(It's also convinced me to use Java for some simulations I was doing in R because Java is so fast.)

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Kamis, 23 Juli 2015

## Get Free Ebook Design of Shielded Enclosures: Cost-Effective Methods to Prevent EMI, by Louis T. Gnecco Certified Electromagnetic Compatibility Engineer

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The author provides a full-range of cost options on how to prevent EMI: from inexpensive enclosures that are adequate for many situations to the most advanced shielding techniques used in scientific applications. This unique book will show the reader how to select the most suitable technique for the application: something that will do the job, yet avoid expensive and time-consuming "overkill." Design of Shielded Enclosures provides a variety of practical techniques that will reveal how well an enclosure is working without a lot of expensive and time-consuming tests. This book will also show how to determine when detailed testing is necessary.

*Get quick, effective, and economical solutions to pressing engineering problems that are halting delivery, stopping production and costing money.

*Learn the best tricks of the trade from a certified EMI professional with years of experience and a wealth of knowledge about practical applications

*Discover important testing and troubleshooting techniques for EMI shielding

  • Sales Rank: #401038 in Books
  • Published on: 2000-10-05
  • Released on: 2000-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .56" w x 6.14" l, .90 pounds
  • Binding: Hardcover
  • 224 pages

Review
"This book is here to provide a practical guide for the perfect design and construction of shielded enclosures. We are looking for more such valuable books to enrich our library."
Dr. Mohammed Eleiwa, Univ. of Mississippi

About the Author
Certified Electromagnetic Compatibility Engineer, Certified Electrostatic Discharge Control Engineer, Certified TEMPEST Professional, Master of Science, Electrical Engineering George Washington University, Bachelor of Engineering, Manhattan College, President, TEMPEST, INC.

Most helpful customer reviews

2 of 2 people found the following review helpful.
An outstanding practical reference
By Arthur Bradley
Having worked in the area of EMI/EMC for approximatley 10 years, I was pleasantly surprised to find a truly practical guide to building shielded enclosures. The author does an excellent job of outlining important topics, including fire suppression systems, vents, I/O panels, shielded windows, and test standards. This is a book that can be understood by profesionals or laymen alike because it avoids becoming mired in equations or calculations. It is easily the most practical guide that I have read on the subject.

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Selasa, 21 Juli 2015

## Ebook Design Recipes for FPGAs: Using Verilog and VHDL (Embedded Technology), by Peter Wilson

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This book provides a rich toolbox of design techniques and templates to solve practical, every-day problems using FPGAs. Using a modular structure, the book gives ‘easy-to-find’ design techniques and templates at all levels, together with functional code, which engineers can easily match and apply to their application.

The ‘easy-to-find’ structure begins with a design application to demonstrate the key building blocks of FPGA design and how to connect them, enabling the experienced FPGA designer to quickly select the right design for their application, while providing the less experienced a ‘road map’ to solving their specific design problem.

Written in an informal and ‘easy-to-grasp’ style, this invaluable resource goes beyond the principles of FPGA s and hardware description languages to actually demonstrate how specific designs can be synthesized, simulated and downloaded onto an FPGA. In addition, the book provides advanced techniques to create ‘real world’ designs that fit the device required and which are fast and reliable to implement. An accompanying companion website contains code, test benches and simulation command files for ModelSim.

This book will be an indispensable, well-thumbed resource for FPGA designers of all levels of experience.

* A rich toolbox of practical FGPA design techniques at an engineer's finger tips
* Easy-to-find structure that allows the engineer to quickly locate the information to solve their FGPA design problem, and obtain the level of detail and understanding needed
* Includes accompanying companion website containing code, test benches and simulation files for ModelSim

  • Sales Rank: #2920067 in Books
  • Brand: Brand: Newnes
  • Published on: 2007-07-17
  • Released on: 2007-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .71" w x 7.44" l, 1.38 pounds
  • Binding: Paperback
  • 320 pages
Features
  • Used Book in Good Condition

Review
"Design Recipes for FPGAs is an excellent volume for engineers who work with FPGAs either regularly or occasionally... the book provides a handy shelf reference with examples for many useful functional blocks, ranging from relatively small illustrative syntactic and structural examples to more complex concepts. Whether you work in VHDL occasionally or every day, you'll find practical help in this book." - Lewin Edwards, Design Engineer and Technical Author

About the Author
Peter R. Wilson is Professor of Electronic Systems Engineering in the Electronic and Electrical Engineering Department at the University of Bath. After obtaining degrees at Heriot-Watt University in Edinburgh he worked as a Senior Design Engineer with Ferranti, Scotland and then as a Technical Specialist for Analogy, Inc. in Oregon, USA. After obtaining his PhD at the University of Southampton, he joined the faculty and was a member of the Academic staff at the University of Southampton from 2002 till 2015 when he moved to the University of Bath. He has published more than 100 papers and 3 books. Peter Wilson is also a Fellow of the IET, Fellow of the British Computer Society, a Chartered Engineer in the UK and a Senior Member of the IEEE.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Decent book, no online source
By Amazon Customer
The book provides decent explanations of common building blocks oft needed in FPGA designs. The only annoyance is that the book does not always provide full source listing, instead you must rely on the incomplete CD. If you happen to lose the CD as I did then you're out of luck as the code is not available on either the publisher or author's web sites.

5 of 5 people found the following review helpful.
Good book - Title is a little misleading though
By Cougarbob
Design Recipies for FPGAs is a very good high-level description of some simple to advanced applications of FPGAs, and best for anyone starting into FPGA design. There is some light coverage of VHDL, FPGA technology, and descriptions of several applications in this book. Looking at the title though, and even the table of contents, I expected a little less discussion of VHDL (etc) and a lot more detail on the applications. When I think of a "recipe", I think of a detailed process of putting something together. The applications described here are mostly overviews. The VGA adapter for example caught my eye - as I have recently had interest in designing one for a project I was working on. I found a good overview of VGA controllers, and a general description of how they work, but was looking for something a bit more meaty; say, block diagrams with samaple code, information on how to interface to some of the TFT panels, interfacing to alternate display types, detailed suggestinos and examples of incorporating on-chip memory, etc. Basically a good comprehensive parallel discussion of the hardware and code involved to get graphics onto a screen with code and diagrams that can be adapted per application.

Overall, the book is a good one. There are some very good ideas in there. I would recommend this book highly to an entry level designer, but maybe not to a seasoned engineer looking for drop-in solutions. For the more experienced with FPGAs, it may serve well a brush-up reference and an idea generator, but it will only get you so far - the rest is up to you.

5 of 5 people found the following review helpful.
Good book, lots of typos
By M. Anderson
I really like this book and the way it is put together. However it has a ton of typos and the CD only contains portions of the files in the book. Once he gets the errors fixed I would give it 4 or 5 stars.

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Senin, 20 Juli 2015

^^ Ebook Free Tourism Impacts, Planning and Management, by Peter Mason

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Tourism Impacts, Planning and Management, by Peter Mason

Tourism Impacts, Planning and Management is a unique text, which links these three key areas of tourism: impacts, planning and management.

Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully.

Divided into four parts, this text discusses:
* The growth, development and impacts of tourism
* Tourism planning and management: concepts, issues and key players
* Tools and techniques in tourism planning and management: education, regulation and information technology
* The future of tourism planning and management: issues of sustainability and the future

Up-to-date, international case studies are used, for example the impacts of 9/11 and terrorism in Bali, to illustrate and provide a real-life context for the theories discussed. Exercises are also included to consolidate learning.

* Links impacts, planning and management in tourism
* Global coverage and perspective with cases and examples from the UK, Australia and USA
* Takes an applied approach, using international case studies to explain and illustrate the theories discussed

  • Sales Rank: #1433482 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2003-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.58" h x .46" w x 7.50" l, .91 pounds
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

Review
"...an extremely welcome text... balancing confidence in its topic with accessibility and clarity."
- Bryn Parry, Senior Lecturer, Southampton Business School, UK

"Mason's book is a digest of the theory and practice of management and planning of tourism impact. Succinctly and clearly written it provides an excellent introduction to the subject.

The book contains many well thought out case studies from many different countries and on a wide variety of topics. Many of them are based directly on the work of the author and his research associates. This first hand approach adds credibility to much of what is discussed in the book."
-Keith Dewar, University of New Brunswick, Saint John, Canada

About the Author
By Peter Mason

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Jumat, 17 Juli 2015

~~ Get Free Ebook Higher National Engineering, 2nd ed, by Mike Tooley, Lloyd Dingle

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Higher National Engineering, 2nd ed, by Mike Tooley, Lloyd Dingle

Higher National Engineering 2nd Edition is a new edition of this extremely successful course book, covering the compulsory core units of the 2003 BTEC Higher National Engineering schemes. Full coverage is given of the common core units for HNC/D (units 1 - 3) for all pathways, as well as the two different Engineering Principles units (unit 5) for mechanical and electrical/electronic engineering, and the additional unit required at HND for these pathways (Engineering Design - unit 6).

Students following the HNC and HND courses will find this book essential reading, as it covers the core material they will be following through the duration of their course. Knowledge-check questions and activities are included throughout, along with learning summaries, innovative 'Another View' features, and applied maths integrated alongside the appropriate areas of engineering studies. The result is a clear, straightforward and easily accessible text, which encourages independent study.

Like the syllabus itself, this book is ideal for students progressing to HNC/HND from AVCE, as well as A-Level and BTEC National. The topics covered are also suitable reading for students following BTEC Foundation Degrees in Engineering/Technology, as well as Foundation Degrees in Engineering run by UK institutions nationwide.

  • Sales Rank: #6316612 in Books
  • Brand: Brand: Routledge
  • Published on: 2004-11-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.36" h x 7.72" w x 10.40" l, 3.10 pounds
  • Binding: Paperback
  • 664 pages
Features
  • Used Book in Good Condition

Review
"Readability, content and coverage are excellent. To find a book covering all the core units at this level in a way the students can understand is a bonus."

'Many books claim to adopt practical mathematical methods but fail. This text succeeds!'

"Higher National Engineering provides current and comprehensive coverage of engineering science. The author explores the broad spectrum of technologies used in practice today."

"A good value book for all the students on HNC."

"Excellent -- covers all the core units. Easy to read for students"

From the Back Cover
Higher National Engineering 2nd Edition is a new edition of this extremely successful course book, covering the compulsory core units of the 2003 BTEC Higher National Engineering schemes. Full coverage is given of the common core units for HNC/D (units 1 - 3) for all pathways, as well as the two different Engineering Principles units (unit 5) for mechanical and electrical/electronic engineering, and the additional unit required at HND for these pathways (Engineering Design - unit 6).

Students following the HNC and HND courses will find this book essential reading, as it covers the core material they will be following through the duration of their course. Knowledge-check questions and activities are included throughout, along with learning summaries, innovative 'Another View' features, and applied maths integrated alongside the appropriate areas of engineering studies. The result is a clear, straightforward and easily accessible text, which encourages independent study.

Like the syllabus itself, this book is ideal for students progressing to HNC/HND from AVCE, as well as A-Level and BTEC National. The topics covered are also suitable reading for students following BTEC Foundation Degrees in Engineering/Technology, as well as Foundation Degrees in Engineering run by UK institutions nationwide.

About the Author
Mike Tooley is a technical author and consultant. He was formerly Vice Principal at Brooklands College in Surrey, England, where he was responsible for the delivery of learning to over 10,000 Further and Higher Education students increasingly by flexible, open and on-line distance learning. Mike is the well-known author of several popular engineering and related text books, including widely adopted course texts for BTEC, GCE A-level and GCSE qualifications in Engineering. Mike's hobbies include astronomy, amateur radio, aviation, computing and electronic circuit design and construction.

Lloyd Dingle is a Chartered Engineer specialising in Aircraft Maintenance. Over the past 25 years Lloyd has held several posts in engineering training and education at various levels, formerly as the Associate Dean of Technology at Brooklands College and more recently as an engineering lecturer at Farnborough College of Technology and Project Tutor at Kingston University. Lloyd is an advocate of quality education and training for engineers and technicians and is able, in some small way, to use his experience and influence in the delivery and accreditation of engineering learning programmes, through the work he is currently involved with at BTEC and the RAeS. Lloyd has been co-author of several popular engineering textbooks for over 10 years.

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Kamis, 16 Juli 2015

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Marketing Plans That Work, Second Edition, by Malcolm McDonald, Warren Keegan

Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work.

Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage.

* New edition of a bestseller
* Leading-edge strategies for competitive advantage in marketing and e-commerce
* Bridges new technologies and innovative marketing techniques

  • Sales Rank: #3277674 in Books
  • Brand: Brand: Butterworth-Heinemann
  • Published on: 2001-11-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .55" w x 7.52" l, .96 pounds
  • Binding: Paperback
  • 264 pages
Features
  • Used Book in Good Condition

Review
"Addressing the practices of marketing with clarity and insight, this book is one of the best on the topic to come along for some time. The authors provide the novice with a clear overview of what marketing is all about and how vital marketing is to a company's welfare. While the book briefly covers the basics of marketing (e.g., marketing concept and marketing mix, it also deals with more advanced considerations that challenge businesses daily. As the title suggests, this volume takes the reader through the process of market planning. Each of the 14 chapters concentrates on the steps for developing a comprehensive marketing plan, beginning with a careful explanation of how the marketing process impacts business and proceeding to implementation of the plan itself. ...Recommended for lower-division undergraduate through practitioner collections." - Choice

Review of the first edition:
"Finally, a book devoted to assisting managers to understand and develop first rate marketing plans." - Philip Kotler, Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management

From the Publisher
Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage.

About the Author
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

Professor of marketing and international business at Pace University’s Lubin School of Business in New York, where he also serves as the director of the Center for Global Business Strategy. Dr. Keegan is the president of Warren Keegan Associates, Inc., a firm that focuses on marketing and global strategic management.

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5 of 6 people found the following review helpful.
A Guide For Entry Level Marketers
By David Johnson
The book is good and cursory. I recommend it as an introductory book. However, the information is outdated and does not reflect current marketing knowledge and understanding. The book does not discuss value based pricing, an integral part of any modern day pricing and marketing policy. It's branding concepts are weak. Most people would be better off with an introductory marketing textbook which explains fundamentals, or specialized expert books.

19 of 19 people found the following review helpful.
Indespensible reading for the market planning pragmatist
By arnow@discovernet.net
At last, a marketing planning book that really leads the reader through the marketing planning process. As Philip Kotler, the famous marketing guru at Northwestern says on the back cover, "finally a book devoted to assisting mangers to understand and develop first rate marketing plans."
The authors' McDonald and Keegan have written an extremely readable book outlining in detail a comprehensive, strategic approach and guide to market planning. In 236 pages including the index, the authors set forth for the reader how to prepare a marketing plan that will insure that unique value is created for the market and competitive advantage for the firm. I personally like the strategic approach that draws on the leading marketing and strategy thinkers including George Day and Michael Porter as well as the best work of the top consulting and strategic management firms like Boston Consulting Group and General Electric.
To put the book in a larger context, even though responsibilities and corporate environments have undergone radical changes with reengineering, TQM practices and cross-functional teams, to name a few of the most well-known and widespread influences, most organizations continue to overlook a critical component for success namely, comprehensive, strategic market planning and initiatives as an integral part of the overall corporate planning process. To understand and address this need, McDonald and Keegan offer insightful, pragmatic guidance on understanding marketing analysis tools and implementing and effectively structuring market strategies that strengthen a company's competitive position. This book provides a road-map and comprehensive plan to achieve marketing success grounded in firm analysis and assessment.
The authors' provide insightful analysis of well-known market planning, mapping and strategic assessment tools, supported by easily-understandable flow-charts, graphs and detailed bullets. Specific attention is paid to the strategic definition of product, the product life c! ycle, the diffusion of innovation and the concept of product portfolio both as it relates to market planning and to the corporate planning process. Highlighted is a discussion of the well-known Boston Consulting Group Matrix and the Directional Policy Matrix. The resulting competitive marketing strategies are differentiated and analyzed in an understandable and practical manner. An easily understood discussion of gap analysis leads logically to a discussion of new product development, market extension and diversification strategies. An insightful discussion of organizing the enterprise for effective market planning, corporate cultural issues and the implication of size, complexity and diversity of functional operations, addresses three of the more difficult contextual issues in the field of market planning.
All in all, a well-designed book, which one can read sequentially or focus solely on Chapter 12 which outlines a step-by-step marketing planning system-- a thorough and comprehensive approach that more corporate strategists and market planners should utilize for strategic and sustainable results.

0 of 0 people found the following review helpful.
Extensive and Forever Relevant
By J.Ilog
This book provides an overview of how to build an effective marketing plan is a must read.

I would highly recommend it, regardless you are a marketing neophyte or if you have 20+ years of business experience.

At the end of each chapter, there is a section called "Questions Successful Companies Ask" to help the reader integrate the concepts of the book.

The book defines a marketing plan, gives insights in understanding the both the marketing & marketing planning process, marketing objectives & strategies, marketing research and forecasting, the marketing audit for customers, markets and products, advertising & sales promotion, pricing, distribution, & implementation issues in marketing planning.

With over 100 ideas that I wrote down for this review, I will provide a few here.

The book's focus: "The strategic marketing plan, the focus of this book, is designed for business units to be able to take a long-term, logical, and constructive approach to planning for success, whereas the tactical marketing plan focuses on short-term objectives and translation of strategic objectives into tactical issues."

The role of marketing: "...(1) is to ensure that the company focuses on the total environment of business, markets, competition, customers, government, and trends, and (2) that it uses all knowledge and experience to develop a mutually beneficial relationship with the customers...is a management process whereby the resources of the whole organization are utilized to satisfy the needs of selected customer groups in order to achieve the objectives of both parties. Marketing is an attitude rather than a series of functional activities."

The definition of a market: "Central to the question of customer wants is an understanding of what we mean by a market. To start with, customers, not markets, buy products. A market is merely an aggregation of customers who share similar needs and wants. In reality, most markets consist of a number of sub-markets, each of which has different characteristics...the ability to identify groups of customer wants that can be satisfied in a profitable way is central to marketing management."

The main function of the marketing plan: "...is to determine where the company is now, where it wants to go, and how to get there. The marketing plan lies at the heart of a company's revenue generating activities. From the plan flow all other corporate activities, such as timing of cash flow and size and character of the labor force."

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