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Public Relations, by Paul Baines, John Egan, Frank Jefkins
Ebook Public Relations, by Paul Baines, John Egan, Frank Jefkins
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Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup
The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.
With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
- Sales Rank: #4637284 in Books
- Brand: Brand: Routledge
- Published on: 2003-12-19
- Released on: 2003-11-19
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x 1.03" w x 7.44" l, 1.95 pounds
- Binding: Paperback
- 456 pages
- Used Book in Good Condition
Review
I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it.
With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years.
Max Clifford, Managing Director, Max
Clifford Associates Public Relations.
About the Author
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.
Excerpt. © Reprinted by permission. All rights reserved.
Definitive and comprehensive exploration of PR techniques, including new multimedia and global practices.
Most helpful customer reviews
0 of 0 people found the following review helpful.
The useful book of public relations
By salih babiker elhag
I like this book too much so I purchse it for the second time. This is true
1 of 1 people found the following review helpful.
Excellent and inspiring reference for public relations
By John Scott
This is an excellent reference and college textbook on public relations. It provides pretty much everything one needs for successfully implementing various approaches in public relations, memorable stories and characters of history, techniques and theory. One interesting and memorable point here is how some public relations moguls have used controversy as a successful public relations tool. The book is filled with profiles of successful public relations figures. I would recommend it for anyone whose work touches on that field.
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