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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
- Sales Rank: #2594506 in Books
- Brand: Brand: Routledge
- Published on: 2006-05-28
- Released on: 2006-04-25
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .67" w x 7.44" l, 1.27 pounds
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
Review
"an excellent example of co-operation between education and industry and of knowledge transfer."
- Geoffrey Copland, Vice Chancellor, University of Westminster, UK
"It mixes an academic appreciation of the conference landscape with a practical outlook that venue and destination managers could find useful on a day-to-day basis."
- Conference & Incentive Travel, July/August 2006
About the Author
Tony Rogers is the Executive Director of two British conference industry associations: the British Association of Conference Destinations (a post he has held since 1989), and the Association of British Professional Conference Organisers (since 2000). He chairs the Research Working Group of the (UK) Business Tourism Partnership, and regularly writes articles on the conference industry for a range of industry publications.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Perfect for beginners... kinda outta date though
By nposada
Although the authors are pretty much the best you would find out there when trying to expand your knowledge about the Global Meetings Industry, the book does require constant updates given the fact that the meetings industry is constantly evolving... the books information, especially that at Chapter 12 which mainly talks about future trends is COMPLETELY out of date and fails to show the actual future trends of the industry...
Nevertheless, if you are new to the industry or have just gotten started, and if you work at a DMO/DMC (Destination Marketing/Management Organization/Company), this is pretty much the best and most comprising book you would find out there!
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